When helping your child select colleges, don't focus on the price tag. Instead, focus on how much will come out of your own pocket. To accurately assess the cost of a college, you need to know: The sticker price. How much financial aid you will receive.
Financial need is the gap between the cost of going to a certain college (known as the cost of attendance) and what your family is expected to pay.
How America Saves for College
How America Saves for College 2013: A national study by Sallie Mae and Ipsos
College Savings Plans
Saving or your child's education has become easier in recent years. State sponsored 529 plans and Upromise rewards are a couple of options to start saving.